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B2B Tech Opportunity
Okay guys, if you want to see more blog posts from me, then you need to find me a good hire, because I have too much going on! Here’s the official posting. I’m a little flexible on just what level we...
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Yes, Giving Back to the Profession Makes a Difference
Ten years ago, I decided to call Central Michigan University’s academic director of the Integrative Public Relations program. I graduated from the school in 1990 with a degree in Economics and wanted...
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Where Was PR at the BMA International Conference?
I got a lot of great insights from attended the BMA International Conference in Chicago the last week of May, which brought together a great mix of corporate and “agency” types to discuss B2B...
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Tuning Into Talk About Your Industry Can Pay Off for Your Brand
Research is showing senior communications executives are worrying more about perceptions of their respective industries, not just their own companies or products. In fact 51 percent of senior...
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You Can’t Make a Great Cake Without Quality Ingredients
A prospective client I met with a couple weeks ago asked us about ways to address their challenges in gaining industry exposure as an “ingredient brand.” I gave an answer, which I’ll share with you,...
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